RIYADH: MDLBEAST has made headlines by bringing renowned heavy metal and rock bands to Saudi Arabia, including Metallica, Linkin Park and Muse.
This time, they are hosting a May 23 concert featuring Guns N’ Roses, the iconic American rock band formed in Los Angeles in 1985. This collaboration is part of the band’s 2025 global tour, which includes stops in the Middle East.
Rayan Al-Rasheed, director of operations and artist booking at MDLBEAST, emphasized the significance of the event: “Saudi Arabia has become a key destination for global music acts. By hosting legendary artists like Guns N’ Roses, we aim to elevate the Kingdom’s presence in the global music scene.”
The introduction of rock music to the Saudi music landscape acknowledges a genre that has long had a strong presence in the country, according to the executive.
“The popularity of bands like Metallica and Linkin Park shows that rock has deep roots here,” Al-Rasheed said.
Local metal brands, such as Heavy Arabia, further validate this influence by showcasing the vibrant regional rock scene.
The anticipation surrounding the Guns N’ Roses concert at Kingdom Arena, which holds about 27,000 people, is immense. “This concert is set to be one of the biggest events we’ve powered to date,” Al-Rasheed said.
Previous events, including concerts at the Saudi Arabian Grand Prix featuring artists such as Jennifer Lopez, have drawn large crowds, highlighting the strong fanbase in the Kingdom.
Success for these events is measured not just by ticket sales but by their cultural impact. “Local, regional, and global media coverage reflects the significance of such events,” Al-Rasheed said.
The trend of cultural tourism, with attendees traveling from across Saudi Arabia and beyond, underscores the importance of these concerts.
Live music plays a crucial role in fostering community and cultural exchange. “It brings people together from diverse backgrounds, creating collective experiences that transcend language and borders,” Al-Rasheed said.